Commercial / Hugo Boss

project:

Hugo Boss required a video to promote their new male skin care range to senior sales executives and train them regarding product usage.

As the video was also to be shown in public areas such as large, high class shops and world class salons, the style and quality had to be classic “hugo boss”.

We spent three weeks researching and visiting locations for filming, two weeks developing the script with the product agency and a month working with the agency to fully understand the product itself and the role the film was designed to fulfil.

We filmed for two days at Claridge’s in a suite which we tailored for the correct style and lit to comply with their particular advertising specification. Our team of make-up artists, set dressers and crews used tracks for smooth movement.

We also worked closely with their graphic designers in developing the final brand advertising, which was developed from stills from the shots taken during our filming sessions and set up by our director of photography.