project:

Wailing Banshee has just completed production of this promotional film for Marks & Spencer to launch their new children's wear range, primarily on M&S's e-commerce website.

We filmed M&S's child models in London studios for a day using green screen and hi-def cameras and then added our own cartoon style backgrounds in post-production.

An animated virtual camera takes you from clip to clip - a different perspective rather than the standard cut edit and something we employ in more and more of our films.

We chose bright colours to make thestyle vibrant and fun, and incorporated some hpotography to best show off the new range.

The whole project was completed within just a few weeks from brief to output.