project:

We filmed a promotional video for Serco to support their bid to continue operating Docklands Light Railway.

An integral part of this was the role the railway system will play in the 2012 Olympics and we combined graphics with film to show the stations and trains that will be in place at the time of the UK Olympic Games.

We interviewed rail users, company operating officials, and filmed a variety of strategic locations. Serco won their bid.

The film has since had a variety of re-edits to allow Serco to use the footage for multiple purposes, to different audiences, either with or without the Olympic references. This shows the flexibility of our editing processes and makes filming more economically valuable if footage can be reused for future purposes.