We have recently installed two new edit suites to keep up with the demand of our corporate video production services. The two editing workstations are AVID Adrenaline and Liquid Chrome Hi Def compliant.

 

The Liquid editing application drives a family of products that includes the software-based Liquid Edition, Liquid silver for MPEG-2 post editing, Liquid chrome for real-time post settings and Liquid blue for multi-format broadcast environments.

 

Pinnacle’s HD options for Liquid is essentially softwarebased in nature.

 

Purists may argue about whether HDV is truly HD or not, but there is no question that it is much better looking than DVcam and we have already seen the success of DV for these applications. HDV is MPEG-2 MP@HL (Main Profile @ High Level) which translates to a 4:2:0 high definition format.

 

For us doing professional work like tv commercials, trade shows, high-end of corporate videography, and broadcast news outlets, the high quality is difficult to ignore.

 

Pinnacle editing systems are known for the use of off-the-shelf technology to deliver professional, prosumer and consumer video editing tools. The current version of Pinnacle’s Liquid Edition delivers real-time video editing effects capability harnessing only the PC’s onboard CPU and GPU (graphics processor).

 

Pinnacle has therefore allied itself with some heavy hitters to extend this architecture to support real-time editing, effects and compositing in HD.

 

Earlier this year the company teamed up with Intel2 and ATI3 during the keynote of the Intel Developers Conference to demonstrate the use of the enhanced data transfer capabilities offered by the new PCI Express standard.